Enhancing the Visibility of a Neighbourhood Bakery
To update the bakery’s visual identity and feature it in the store’s stationery, packaging, decor, etc.
Arhoma is a bakery, deli and cheese shop located in the heart of Montreal’s Hochelaga-Maisonneuve district. The gourmet boutique supports organic farming and responsible environmental practices among its suppliers.
The store’s new identity showcases its warm, friendly nature and ethical/environmental values. Using a playful approach, it illustrates eco-friendly methods of bringing one’s purchases home. The promotional copy focuses on the same theme: “Walking, running, juggling, on a scooter, in snowshoes [...] How will you get here?”
Arhoma’s change of identity helped it to gain more credibility with potential retail clients, who agreed to distribute its products. Its unique, distinctive bread bags enhanced the store’s visibility in the area. What’s more, the bakery’s urban, youthful image helped draw attention from food media. Thanks to its newfound popularity, Arhoma was able to double its size.
Écorce won a prize at the HOW International Design Awards for Arhoma’s visual identity.
