HOW TO GET THE ATTENTION OF THE MOST DEDICATED CARNIVORES WITH MEATLESS RECIPES?
Produce a book of vegetarian recipes breaking the traditional image of veggie cooking and making even the most hardened carnivores want to switch. Communicate nutrition statistics and facts.
Catherine Lefebvre, teaching dietitian and experienced blogger, wanted to communicate her love for vegetarianism to a market that usually rejects the traditionally green and sterilized image this type of cuisine cooks up. Through the Twitter community, she pulled together 60 recipes she wanted to communicate.
Carnivores infidels is a book that stands out from the competition through its collective editing and informational style. Sixty unique recipes, along with hundreds of fascinating nutrition facts and tips for a healthy lifestyle are communicated from a relatively small number of pages. Above all that, a powerful design, vibrant colours and rebellious typography give Carnivores infidels an edge and distinct look on the ocean of paper in bookstores.
Carnivores infidels earned an appearance in the prestigious publications Coupe and Communication Arts.
