HIGHLIGHTING THE GREEN INITIATIVES OF A BOTTLED WATER COMPANY.
To rethink the client’s overall website concept and develop visuals depicting the company’s partnership with Earth Day.
Naya is an environmentally responsible bottled water company that seeks to minimize its ecological footprint in all of its activities. The organization has spearheaded many green initiatives, such as developing a bottle made out of 100% recycled plastic.
Naya wanted to reach new customers and build loyalty amongst its existing customers by positioning itself as the most environmentally responsible bottled water company on the market. With this goal in mind, its website was designed to emphasize the company’s green initiatives rather than its products. The site is intended to be intuitive, informative and relevant in terms of content. Its graphic concept is consistent with the brand’s visual identity and the company’s values. A series of illustrations was created in order to represent Naya’s environmental vision, one of which depicts its partnership with Earth Day. This partnership features prominently on the site, since it strengthens the credibility of Naya’s environmental position.
