HOW TO MAKE AVAILABLE THE CREATIONS OF EMERGING ARTIST FROM AROUND THE WORLD?
Cirque du Soleil was looking for a way to reach a younger audience. So, how do you talk to a web generation without losing sight of the Cirque’s roots and brand?
Reconnect Cirque du Soleil with a younger audience that no longer identifies with what the company offers. Establish a powerful sub-brand with its own personality, without losing sight of the parent company’s values and requirements. Help the target audience discover new cutting-edge art from around the world.
Safewalls.org is a lively and interactive directory of internationally renowned cutting-edge graphic artists who have the mandate to reinterpret the Cirque’s shows in their own vision. Video clips, interviews, music downloads and more than a hundred blog posts feed the site’s online life and the discussion with the audience. Users are invited to dive into the world of street art and to express themselves. Above all, Safewalls.org is an online store where you can acquire limited silkscreen works and products.
Safewalls stands out across all web offers for a targeted niche. More than 1000 mentions in blogs around the world. Safewalls.org is a perfect example of a new generation of web businesses, built on the web, for the web.